As a public relations consultant, I am an information addict. I used to spend hours watching CNN as I emailed my clients and reporters, obsessing over every story and digging deeper into the issues online in outlets like BusinessWeek and USA Today. But it struck me today that I haven’t watched CNN in months and I barely have email to check anymore. I am so enthralled with using Twitter as my information gathering and connecting resource that the days of CNN, even email, are a distant memory.
In my day-to-day routine, I have replaced broadcast anchors with much smarter print reporters with their own Twitter broadcasting networks. Instead of feeling completely disconnected and disenchanted with the TV, I interact with editors and reporters via Twitter like John A. Byrne, the Editor-in-Chief for BusinessWeek.com and Del Jones, the leadership reporter for USA Today.
Not only do I have access to the stories that they tweet, but I converse with them about the content and help them grow a following by retweeting their tweets. Rather than emailing them, I use DMs to let them know what’s going on in their areas of interest and to cultivate a friendship.
What about you? What tools are you finding falling away now that you have Twitter in your life?
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I understand. Why settle for mere information when you can participate in the marketplace of ideas, interacting with thought leaders and the people who actually create the information or at least those who are so close to the core of dissemination.