Inside Out Public Relations

Turn your PR Inside Out and take control of social media.

Social media is like a freight train that simply cannot be stopped. Corporations have three options. Be flattened, taken for a ride or take the reins.

Inside out public relations is an opportunity for companies to leverage the fervor employees have for social networking. If you can’t beat them, join them. To turn your PR inside out, we can:

Establish Information Networking from the Top Down

Create branded blogs and information networking accounts for senior executives and train senior executives how to serve as information networking examples for employees. Next, integrate information networking initiatives into traditional media channels.

Survey Employees on Social Networking Habits and Interests

What social networks are your employees using, Twitter, Facebook, Linked In? Are they familiar with feedburners? Are their networks comprised of personal friends or business contacts? Would they be willing to create specific company accounts and serve as social networking ambassadors for the company?

Launch a Small Pilot Group

Identify a small group of employees who are the most eager to be evangelists for the company. Offer employees any additional technical training they may need, help them establish new branded social media accounts and provide incentive for serving as ambassadors.

Craft Social Networking Guidelines

Employees won’t want to be told what to say, but general guidelines are understandable. It’s important to strike the right balance between being overbearing and free-wheeling.

Identify Keywords

Keywords are at the heart of social networks. What are the keywords that your stakeholders are using? How can employees leverage those keywords in their communications?

Establish Metrics

Are influencers outside of the company reading the blogs and commenting? Are videos being watched? Are you on page one of search engines for your key words? Are you being quoted in mainstream media articles as a result of your efforts? Are bloggers quoting you? Are you being invited to speak at events surrounding your keywords? Are you extending the reach of social networks into the real world?