Brand Ambassadors vs. Brand Believers

Having brand ambassadors isn’t enough anymore. Not in this networked world. You need brand believers, people who would use your product or service irregardless of anything in the world you would offer them to do so. A brand ambassador crows about a company because the company told them to. A brand believer promotes a company because he or she can’t help it. Do you have brand ambassadors or brand believers? It all hinges on trust.