keywordcommunication.com

Keyword Communication

President Amy Dean

Amy Dean has an uncanny ability to turn her clients’ stories into news and position professionals as leading experts in their fields. Even in the face of shrinking media markets, her clients continue to enjoy regular attention from influential reporters who are driving important national and local debates.

Expanding business; exploding ways for clients to communicate

Now that new media has exponentially expanded the opportunities for organizations to communicate, Dean parlays her years of experience as a wildly successful media relations consultant into helping clients showcase their services to a wider audience in a broader array of ways.

Taking Public Relations to the next level; the birth of Keyword Communication

To take public relations to the next level, Dean has created the concept of “Keyword Communication,” distributing compelling keyword driven content consistently across channels to spark conversations with the right audiences while supporting search engine optimization. The strategy is designed to propel clients to the heart of their industry’s conversations and the top of search results.

Turning employees into brand ambassadors; fueling a self-sustaining PR Machine

To turbo-charge social media marketing efforts, she helps companies turn employees into brand ambassadors. Dean believes that if companies grant their employees access to social networking tools they can fuel their own self-sustaining PR machines from the inside out. She has developed the process of “Inside Out Public Relations” to help companies reap the rewards of an army of employees communicating with target audiences in real-time.

Promoting real and relevant communicators with vision, courage and consistency

Dean’s mission is to inspire her clients to be real and relevant communicators with vision, courage and consistency. In fact, she has addressed ethics in social media marketing for USA Today, Businessweek.com and PRWeek.

Nurturing clients for over 10 years

As a public relations consultant with 10 years of experience at a global public relations agency and as President of Dean Public Relations, Dean’s client roster spans industries and includes companies, nonprofit organizations and authors.